Farmers Market Advantages
Start Up
A significant advantage of farmers markets is that they are generally situated in an ideal location to reach consumers. The fees for a space are usually very minimal and most regulations and restrictions- zoning, sign, health department, business license- are already worked through by the sponsoring group. Little or no packaging is required. All you really need is a creative, clean display and a truck!
Publicity for Your Farm
Farmers markets allow you to interact with customers, educating them about your farm and how food is grown. You get a chance to pitch your product to the customer. Since most farmers don't use the farmers markets as their only outlet, it also becomes an opportunity to promote other aspects of your business, such as Community Supported Agriculture (CSA) arrangements, roadside stands, pick-your-own, deliveries to local restaurants, agri-tourism, etc.
Customer/Farmer Feedback
Feedback from customers is almost immediate. Customers are your most valuable link to market trends and demands. They can offer new product or marketing ideas. If you're unsure how a new variety might sell, experiment with a small amount before committing to production on a larger scale.
Feedback from other growers and vendors is equally valuable. Growers can share information on crops, growing techniques, market ideas and cooking.
Start Up
A significant advantage of farmers markets is that they are generally situated in an ideal location to reach consumers. The fees for a space are usually very minimal and most regulations and restrictions- zoning, sign, health department, business license- are already worked through by the sponsoring group. Little or no packaging is required. All you really need is a creative, clean display and a truck!
Publicity for Your Farm
Farmers markets allow you to interact with customers, educating them about your farm and how food is grown. You get a chance to pitch your product to the customer. Since most farmers don't use the farmers markets as their only outlet, it also becomes an opportunity to promote other aspects of your business, such as Community Supported Agriculture (CSA) arrangements, roadside stands, pick-your-own, deliveries to local restaurants, agri-tourism, etc.
Customer/Farmer Feedback
Feedback from customers is almost immediate. Customers are your most valuable link to market trends and demands. They can offer new product or marketing ideas. If you're unsure how a new variety might sell, experiment with a small amount before committing to production on a larger scale.
Feedback from other growers and vendors is equally valuable. Growers can share information on crops, growing techniques, market ideas and cooking.
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